With rising fuel costs, Laurent’s water engine is a hit
by Amelie Thomas
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Laurent Baltzer retains a cool head regardless of the frenzy that surrounds him. Business supervisor, based mostly in Sainte-Sève, close by Morlex (Finister)Overwhelmed with requests.
With fuel costs rising, Éco l’eau, its water hybridization package that is put in in automobile engines, is a hit.
20% much less fuel
And for good motive, the entrepreneur takes a satisfaction 20% fuel financial savings, on common. “There are additionally good points in engine sturdiness. It clogs much less, so it lasts longer. There are the reason why we win the whole lot Pollution discount. Fine particles and CO2 emissions could be decreased by as much as 30%. »
Le Morlaisien’s gross sales pitch is not based mostly on analysis, however on buyer suggestions: “Those from the sphere! It is higher than the take a look at strip. We are lifelike! »
In a few phrases, the entrepreneur summarizes how his product works:
It is water doping. Engine efficiency is elevated by a pure course of: water that turns into mist and feeds the engine via the air consumption.
Laurent Baltzer, a laptop scientist and accountant, developed his package self taught“After studying an article by Science and Life ». For two years, he researched and examined his course of till he was glad. “I did not invent the precept, however I did Create my product. I’m not alone, there is competitors. »
One yr’s turnover in a single month
His package was efficiently marketed in 2012. As of 2018, this particular person has skilled a vital peak in exercise associated to the rise in fuel costs and its disaster. yellow vest.
From March 2022 and the worth hike on the pump, its product has been discontinued. “In March, in a single month, we achieved a turnover of 1 yr, mentioned Laurent Baltzer. and since, each monthWe file 50% enhance. »
Barring the well being disaster, the corporate achieves 150,000 euros in turnover per yr. “Covid had a good influence on us, however we took benefit of it to fill up and develop networks and processes. »
Installation alone or in a storage
“The package matches All Heat Engines », says Laurent Baltazar, who sells a hundred a week. Cars however vans, agricultural equipment, mills… He is presently pondering of adapting to trawlers.
The package is marketed on the Internet 599 euros Without set up (supply attainable). “It’s simple to put in, when you have an understanding of mechanics and timing,” says the contractor And to make clear from the start:
If it is put in incorrectly, there is no impact on the engine, however there will likely be no financial savings.
The package goes for 1090 euros with set up by a skilled for a gentle automobile, 1290 euros for a utility.
For a decade, the corporate alone supplied interventions. It has been relying for the reason that starting of the yr to satisfy demand A community of franchised garages, settled primarily within the Great West. They are presently 22, aiming to achieve fifty by the tip of the yr.
A “timeless” product
Laurent Baltazar highlights a “timeless and maintenance-free” product. Some clients use it for 10 years. The package could be uninstalled to place it again on one other automobile.
On common, it takes 20,000 km to refine. Some do it in three months, some in two years.
The firm understands 80% of its gross sales in France. So far, 80% of them have come from people. “By the tip of the yr, the development ought to reverse. More and extra professionals are approaching Éco l’eau. Laurent Baltazar received contracts with huge teams like Eiffage, Dior or Centragri.
The entrepreneur presently employs 12 folks. By the tip of the yr the employees will develop to about 20 and it’ll open in September present room 90 m2, alongside the expressway. “You need to step up, helps Finistair. Nothing is ever gained, you must be in command of the state of affairs. »
From the start, Laurent Baltzer struggled to enhance his course of, to adapt to the evolution of engines. “I see Environmental facets earlier than financial savings,” he argues.
With ambitions for the method to be seen as “environmentally legitimate” by the state. “The extra financial weight we’ve got, the extra we will likely be heard. There’s nonetheless work to be achieved, however we’re beginning to discuss ourselves. »
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