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Idec and ACT launch campaign to warn children and adults about harmful effects of sugar

Advertising in a variety of flavors, colorful packaging, children’s favorite character labels, and youthful and comfortable language. This is how soft drinks and other sugary drinks reach children and adults across the country, including schools.

Despite all the variety, these drinks have at least one common ingredient, which is abundant: sugar. Each can contains approximately 7.5 tablespoons of sugar, much more than is used in home-made beverages. Also, they contain other chemical additives, such as sodium fat which is bad for health.

Based on this context, Radinho has received an important mission from the BdF Consumer Defense Institute (Idec) to look closely at drinks together with children and discover why they are still consumed so much and can be harmful to health.

Sugary drinks

Sugar can be called by various names such as aspartame, xylitol, demerra, brown, sucrose, fructose and maltodextrin. This is why caution is needed if industrialized beverages are sweetened with these lesser known ingredients.

In addition to soft drinks, the group of sugary drinks includes boxed juices, nectar, isotonic drinks, dairy drinks and energy drinks. One of the problems with eating such products is that they were produced entirely in industry, with little or no natural ingredients.

Eating Fresh Food is one of the most important guidelines in the Food Guide for the Brazilian population, a book full of valuable information on how to eat and drink with regional and seasonal foods.

Nevertheless, according to a study by the Media General Study, 97% of children and adolescents in Brazil between the ages of 10 and 12 drink soda frequently. Even babies drink bottled sugary drinks: According to the National Child Nutrition and Feeding Study, in 2019, ten out of ten children aged 6 months to 2 years ate a total of three soft drinks.

Water is the most recommended beverage for children and adults by the Brazilian Population Food Guide / Ministry of Health


According to a recent study published in the US National Library of Medicine, people who drink sugary drinks four times a week are more likely to be overweight in childhood.

However, in addition to obesity, there are other diseases associated with eating too much sugar. One of the most recurrent in Brazil is diabetes, which causes severe disability in patients.

Since these types of drinks contain sodium, fat and chemical additives, they can even cause some types of cancer.


To educate children and adults about the risks of soft drinks and other sugary drinks, IDEC and ACT Health Promotions have launched a “Do Not Consume It” campaign. The idea is to use social networks, communication vehicles and even podcasts to dispel doubts and bring good information to people.

There is a special promotion website for promoting nutritional information about sugary drinks. It has a field for children and adults to support the cause by naming them.


To understand the amount of sugar present in soft drinks in practice, ACT Health Promotion nutritionist Bruna Hassan teaches children and adults a bit of a sweet experience to put together.

Step by step available here. The test was performed on a project called Tenda da Saúde, which was conducted by ACT.

And in addition to experience and games, kids can learn the story Açúcar e Sal, a popular Latin American story translated into Portuguese by Evan Pietro and narrated by art educator Victor Cantageso on Radinho BdF.

Every Wednesday, a new version of the program will be available on the digital platform. / Brasil de Fato / Radinho BdF Campaign

Turn on

The Radinho BdF show airs Wednesday, from 9am to 9:30 pm, on Radio Brasil Achuel. 98.9 FM tuning in Greater Sao Paulo and 93.3 FM in Baixada Santista. The version also airs on Radio Brasil de Fato, at 9 a.m., which can be heard on the BDF website.

On different days and times, the show is also broadcast on Radio Camponesa, Itapeva (SP) and Radio Terra HD 95.3 FM.

Like other content, Brasil de Fato Radinho BdF offers free community radio, pole-radio and other stations that are interested in broadcasting content. To be part of the distribution list, contact us via email: [email protected]

Edit: Sarah Fernandez


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