Those who went to Miami learned to travel in Brazil, says Atlantica CEO

Eduardo Giestas, president of Atlantica Hospitality International, a lodge group that operates manufacturers equivalent to Choice, Hilton, Radisson and Wyndham in Brazil, mentioned in an interview for the collection. UOL leadersThat Brazilians have learned to get pleasure from touring round Brazil.

According to the manager, vacationers who beforehand appeared for abroad locations equivalent to Miami, New York or Paris, are actually in search of home locations. The change is due to trade charges and the affect of the Covid-19 pandemic “We noticed leisure tourism develop in a short time in Brazil in the course of the pandemic and this can be a legacy that is still,” he says.

The govt additionally talked in regards to the firm’s investments in resorts close to main city facilities, as sensible retirement choices and in managing residential developments. The latter is a hybrid mannequin between lodges and short-term dwelling leases, competing with Airbnb.

The govt additionally commented on the tax reform proposal underneath dialogue in Congress, which might have an effect on the lodge sector, and talked in regards to the sector’s function in job creation. “I would really like to see tourism virtually as a state coverage”, he says

Listen to the total interview with Atlantic President Eduardo Giestas on the UOL Leaders Podcast. You can watch the video interview on the UOL YouTube channel.

Read excerpts from the interview beneath:

UOL Leaders – The lodge sector was hit exhausting by the pandemic. How is the state of affairs as we speak?

Eduardo Giestas – There had been two pandemic years that vastly affected the sector, in 2020 and 2021, the 12 months 2022 is characterised by the consolidation of the restoration, we anticipated to shut the 12 months on the similar degree as earlier than the pandemic and stunned us with a rise of about 48% in contrast to 2019 Close the 12 months. We anticipate to finish the 12 months with revenues between R$1.75 billion and R$1.8 billion.

Has client conduct modified after the pandemic?

From a industrial perspective, what we’ve seen, which may be very constructive, is that Brazilians have learned to favor touring internally, they’ve accepted Brazil as a beautiful travel vacation spot, not solely due to the pandemic, but additionally due to actual devaluation. . We noticed leisure tourism develop in a short time in Brazil in the course of the pandemic and this can be a legacy that is still. We are seeing the potential to develop new initiatives with a leisure profile and in leisure locations that we’ve by no means seen earlier than.

And are you investing in it?

We are investing. Originally we had been all the time an organization devoted to the enterprise lodge trade. Today, in our portfolio of 170 lodges, we have already got greater than 20 lodges with a leisure profile in leisure locations. This 12 months we’re closing eight extra offers with this profile. We even have a beautiful strategy which is city resorts, lodges which have a resort infrastructure and are positioned round huge cities, in order that these huge metropolis dwellers can have a weekend away from the massive metropolis. Today we have already got 25 lodges with this profile and we should always finish the 12 months having already signed greater than 12 contracts for future improvement.

This vacationer who is now in search of a vacation spot in Brazil, the place did he go earlier than?

Brazilian vacationers all the time search for locations like theme parks in the United States, some European cities, Miami, New York, Buenos Aires, Paris.

How is Atlantica?

direct staff


prospects per thirty days

In 2022, a mean of 250,000 stays per thirty days throughout the community

Countries the place it operates


Market share

Atlantica has 16% of the branded lodge market in accordance to JLL’s “Hospitality in Numbers – Brazil 2022” report. The first supervisor of flagged lodges in the rating, in accordance to the publication, is Accor with 25%.

Mainly opponents




You additionally work with residential administration. How does it work?

This is a really disruptive enterprise for us, a development that has been seen in different extra developed markets for a while. Basically, they’re a hybrid between residential, lodge and short-term leases with companies. These are commonplace studios, with the looks of flats, they’ve hospitality requirements and are marketed by means of our platform. The visitor prefers to have a internet hosting expertise in the studio with a completely digitized journey. He chooses the companies he desires to avail on demand by means of an utility. We see this as a serious avenue of development for the long run.

Is it one thing like Airbnb?

This is a product that competes with Airbnb. The distinction is that Airbnb is a platform that brings vacationers along with a property proprietor who has the luxurious. We did a bit extra full work, we provided the studio homeowners your entire administration of the enterprise, from organising the studio, upkeep, all of the cleansing, we took care of the costs. And for the visitor it is an expertise with a lot assurance of high quality, he is aware of what he is going to get. It’s a hybrid between Airbnb and conventional hospitality.

Can you make three solutions for bettering Brazil?

I anticipate loads from the brand new authorities, which all the time works to strengthen democratic establishments, as a result of Brazil is a rustic with geopolitical safety, not like different main rising markets, and a powerful democracy, and these two issues mixed entice worldwide capital. by doing It should be protected and developed. Another necessary factor is that we’ve a really sturdy deal with monetary accountability. We are getting into a troublesome section of inflation and low development, so it is vital that we’re involved in regards to the nation’s fiscal issues. And lastly, I believe the structural reform agenda wants to proceed. We had necessary actions for social safety reform, labor reform, to defend them and to evolve them. We nonetheless want to take a look at tax reform, which is necessary for the nation to entice capital and develop the manufacturing chain.

You talked about tax reform. Among the present proposals, the companies sector would have been taxed greater than now, and trade rather less. This will have an effect on the lodge sector. How do you see it? Is it a vital sacrifice?

I personally see the necessity for tax reform to tackle three points: simplify the system, as a result of it’s inefficient and scares off lots of funding; We have an unfair system, which should be actually progressive and tax these most definitely to pay; And it’s a system as we speak that should additional stimulate the evolution of the manufacturing chain. I perceive that there needs to be tax adjustment for the commercial manufacturing sector, however the service sector can not compensate this. The service chain as we speak accounts for greater than 70% of Brazil’s economic system. The necessary factor is that the dialogue is open and it will likely be a dialogue course of.

In many locations in Brazil, vacationers arrive at an over-furnished lodge and after they cross the road, they face blatant discrimination. How to cope with this case?

There are a number of methods to take a look at this. I had the chance to work with Privy for some time on the Complexo da Costa do Suipe. The improvement was constructed on the northern coast of Bahia, an space of ​​nice poverty. It has develop into a serious employer in the area, creating employment, dignity and improvement for many individuals in the area. The lodge trade is a sector that has a really giant social affect, as it’s a main distributor of revenue. It isn’t a capital-intensive trade that creates worth based mostly on funding in fastened property, its worth lies exactly in the employment of individuals. I would really like to see tourism virtually as a state coverage in this nation, because it promotes improvement, generates GDP and is very inclusive, distributes revenue, employs and types the bottom of the social pyramid.

Who is Eduardo Giestas?

full identify

Eduardo Moreira Giestas

present location

CEO of Atlantica

first job

Intern at Nestlé Beverages in San Francisco

Outstanding profession place

ATKearney Home
COO of Claro
CEO and Board Member of Sawip SA
Anhembi Morumbi/CEO of FMU – Winner

The metropolis you lived in

Vitoria, Rio de Janeiro, Sao Paulo, Campinas, Eastbourne (England), Washington DC and San Francisco / California

Undergraduate and Postgraduate

in Business Administration from George Washington University in DC

the household

Married, 3 youngsters


Surfing, operating, cooking, studying, touring

e book

“Memoirs of the Second World War”, by Winston Churchill – “The narrative of a person who lived by means of one of the important occasions of the twentieth century with a novel function and character. Leadership should cope with inside political and financial adversity, the battle itself, and the preservation of freedom and democracy.” nonetheless created a broad protection entrance with two completely different nations/leaders: one which he admired and the opposite that he deeply distrusted. It is necessary to emphasize that in addition to being an awesome politician, Churchill was an awesome author”.

the film

“Pink Floyd – The Wall”, by director Alan Parker – “mixture of music, photographs, animation and script. I noticed it for the primary time in 1982, after I misplaced my father on the age of 14. The building and deconstruction of the character from the lack of the daddy and the implications of success in the context of battle. , the competitiveness of the English schooling system and the world of rock fascinated me. It has been a part of my emotional reminiscence ever since.”

soccer staff


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