The Twitter / Elon Musk case explained in 90 seconds

Social networks – birds lose solutions. Leaks of advertisers, large layoffs, cascading resignations, buzz round new options… Since its takeover, the social community Twitter has revolutionized on the heart of the Elon Musk storm. We clarify all the things to you in 90 seconds In the video on the prime of this text.

On October 27, 2022, Elon Musk introduced the acquisition of Twitter for $44 billion over six months. “birds are free”He tweeted referring to the platform’s emblem, a blue fowl. “Twitter is in good palms now”Salute to former US President Donald Trump, banned from the platform because the assault on the Capitol in early 2021 and seems to be in a rush to be reinstated there.

Content moderation recommendation »

Associations are involved that Elon Musk, along with his libertarian imaginative and prescient of unfettered promotion of freedom of expression, is opening the floodgates of misinformation and hate speech. The European Union additionally warned on the twenty eighth that Twitter should respect its new digital regulation that forces main platforms to control their content material.

Elon Musk tries to reassure by asserting an upcoming formation “Advice for content material moderation”. The day after the acquisition, automaker General Motors briefly stopped paying for advertisements on Twitter, turning into the primary main advertiser to query its presence on the social community, which accounts for 90% of its income from promoting.

Other corporations adopted, corresponding to American agribusiness giants General Mills (Cheerios and Häagen-Dazs) and Mondelez International (Oreo cookies), and even Volkswagen and Audi.

$8 to confirm your account

On November 1, Elon Musk introduced in a tweet the upcoming launch of an $8 per 30 days subscription for customers who wish to certify their account as genuine and be much less uncovered to advertisements. Account certification was beforehand free and accessible solely to sure profiles, corresponding to authorities, corporations, media, political, cultural or sports activities personalities, and so on.

On the 4th, Twitter started a wave of layoffs, affecting about 50% of its 7,500 workers worldwide. “Unfortunately there isn’t any different possibility when the corporate is shedding greater than $4 million a day”, justified Elon Musk. On the ninth, across the iPhone launch of the brand new Twitter Blue, a paid subscription to authenticate your account.

For 48 hours, many accounts faux to be celebrities or main corporations, from basketball participant LeBron James to Nintendo. Twitter Blue shall be suspended from November 11 attributable to this impersonation

US authorities warning

On the tenth, the American Competition Agency (FTC) issued a uncommon warning in opposition to the platform: “We are following the most recent developments on Twitter with nice concern. No CEO or firm is above the regulation. »

The FTC famous that Twitter dangers substantial fines if it doesn’t adjust to knowledge safety and privateness guidelines. However, many workers who’re conscious of those guidelines are not on Twitter

On the sixteenth, Elon Musk introduced the postponement of Twitter Blue’s relaunch on November 29, following its false launch the earlier week. On the identical day, the billionaire issued an ultimatum to his workers who survived the primary wave of layoffs. They must commit earlier than the subsequent day “Working out for lengthy intervals of time at excessive depth”Otherwise they are going to be fired. According to a number of American media, a whole bunch of workers are selecting to depart. And this may occasionally simply be the start of the story…

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