Engineer Marcio Vieira She was excited to learn that her children would take lessons Robotics In school. He was already working with the project Drones For large companies, and even a partnership with Curitiba City (PR) to detect dengue outbreaks in the city, the entrepreneur saw the opportunity as an inspiration for children’s futures.
However, when she helped her kids model a work for the year-end fair, she realized that they understood Technology By themselves, but they did not have the theoretical knowledge to support the discovery. That worried him. “They didn’t see the built-in physics. The course was focused on technical solutions. “That’s when he had the insight to create Drone KidsIn 2018, which is expanding with today deductibles And in 2021 BRL has earned 1 million.
Vieira’s goal was to turn the drone into a learning tool for children, capable of showing speed calculations, converting weights into weights, units of measure, gravity, design thinking and IoT, Among others. “As a joke, in a humorous way, what we do is we can imagine thematic things in the real world.”
One of the first challenges was to create a drone that could be operated by children, since the law requires a minimum age to operate professional equipment. He looked for suppliers in China and built a drone that weighed just over 20 grams, especially for class. “The tools we use fall into the ‘hobby’ category,” he said
The tools are disassembled so that children can learn the whole assembly and programming process, including the use of 3D printers. Also, the brand uses FPV (First Person View) goggles that give the feeling of flying inside a drone.
Drone Kids was born as an additional curriculum, but it could also be part of it Regular school, Interested in investing in the method. Franchisees may also offer classes at alternative locations to supplement billing. “We have already provided school services to more than 5,000 children. Stool And holiday clubs, for example. “
In 2018, the first year of business, Drone Kids earned BRL 500,000. The following year, R $ 1 million, still working in Curitiba alone. The franchise model was designed in 2020, but with the onset of the epidemic and the closure of schools, including expansion and revenue, reached R $ 500 thousand. “We have moved the entire course to an online platform.” Last year marked the recovery of the brand, associated with the return of face-to-face learning. Today, 30 units have already been sold.
“Growth has been accelerated by the closure of partnerships with educational networks with national activities such as Groupo Positivo, Maple Bear, UBEC, Collegio Cristo, Brazil Canada, Red Damas and Escola Batista. The launch will reach more than 100 school units in 2022, with more than 2,500 students, ”said the entrepreneur.
The Drone Kids franchise business, developed in partnership with Avant Francis, owned by Lucas Camargo, became a business partner, the franchise could start without a physical headquarters, attend regional schools and events. Captured with the help of franchisors. Then, when it starts to gain volume, the franchise can move to a physical location in this region. Today, the Drone Kids Network has seven units in several states in Brazil. There are also formats Licensing, So that schools can acquire the method themselves. Currently, the focus is on children between the ages of 7 and 14, and the monthly fee varies depending on the place where the class takes place.
Is from the initial investment BRL 45 thousand For franchisees Home office, Including franchise fees, working capital and equipment already. For the physical unit, the initial contribution is above BRL 200 thousand. For the license, the estimated cost is R $ 30 thousand. In the latter case, the equipment is operated by the franchisor.
The projection for 2022 is to open 50 franchises and earn BRL 3 million. By 2023, there are plans for 200 franchised units and a turnover of R $ 8 million. “This is a rapidly expanding market, and it is recognized as one of the occupations of the future, as technology and drones themselves have been used in various fields such as security, health and education,” said Camargo of the Avant-Franিয়ois.
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