The announced closure of the Heineken brewery in Schiltigheim threatens 220 jobs

No fewer than 220 jobs are threatened. The Heineken brewer announced the closure on Monday, November 14 “In three years” In a context of the final nice brewery in Schiltigheim, a suburb of Strasbourg “Decreasing market share”and an funding plan for the Marseille and Mons-en-Baroual websites (North). “Social dialogue can be a precedence for the coming months”A press launch mentioned the group goals to attain a “Collective Agreement” Close to an Employment Protection Plan (PSE).

Justification for discontinuing this exercise by Heineken “The web site is topic to many restrictions.”Its isolation in the metropolis heart which “prevents any enlargement”his “Manufacturing prices are too excessive attributable to some outdated tools” and his “Industry Diversification Strategies That Didn’t Pay Off”.

The volumes produced at Schiltigheim can be transferred to 2 different French manufacturing websites, Mons-en-Baroul and Marseille, which can profit from a 100 million euro funding plan particularly for his or her enlargement and “Improving Environmental Performance”. Fisher model beer, brewed in Alsace “Since 1821” And whose Alsatian id is a advertising argument, will stay regionally produced, a “Microbrewery”.

Competition from microbreweries

“This mission to centralize our manufacturing tools in two breweries as an alternative of the present three is important to make sure our long-term competitiveness in France”Pascal Gillet, CEO of Heineken France, quoted in the press launch. “We will fastidiously scrutinize any proposal to take over the proposed web site. »

This announcement comes in the wake of this “Decreasing market share” According to Heineken, created by “Increasing costs of uncooked supplies and power”Impact of well being disaster “Cafe-Hotel-Restaurant Sector” and one “Increasing Competition”, particularly with the enhance in the quantity of microbreweries. In France, the group announced that it noticed its market share in cafes, lodges and eating places drop from 28.9% in 2016 to 23% in 2021.

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During the midday shift change, many workers at the Schiltigheim plant present a closed face, when a “semi-surprised”. “Production was going away, there was no additional funding for a number of years, the tools was not renewed”defined a staffer with Agence France-Presse “Over thirty years of seniority”Ask to stay nameless. “This is lengthy earlier than the well being disaster, lengthy earlier than the conflict in Ukraine. But there, all excuses had been off. It’s opportunism, it is ugly,” He complained.

“It’s a shock to everybody.”, admitted Didier Deregnaucourt, CGT consultant, announced a strike for the day on Tuesday. Another worker recalled {that a} closure plan made in 2013 was deserted.

“New push” in the constituency

In Schiltigheim, Heineken had already closed the Adelshofen brewery in 2000 and has been accused of artificially creating industrial and monetary circumstances to sentence the web site, notably by withdrawing manufacturing of the well-known Adelscot beer launched in 1982, to banish it. Less worthwhile niches of entry-level and personal label beer.

“With the departure of adidas [annoncé en juin]This is a brand new blow for Bas-Rhin’s third constituency.”Bruno Studer, deputy of La République en Marche, expressed his condolences, anxious about “Loss of financial attractiveness” of the area “This announcement is a wake-up name.”she warned.

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“Strasbourg Eurometropolis strongly opposes the closure of this historic industrial web site, which is an element of the native brewing custom.”, responded in a press launch its president, Pia Imbes, is near environmentalists. The group “Will not fail to mix all crucial means to stop this closure and protect the financial exercise of the web site”she added.

Heineken, the world’s second-largest brewer after AB InBev, recorded a web revenue of 3.32 billion euros in 2021, after a loss of 204 million euros in 2020, a yr marred by the coronavirus pandemic. Established in 19e Century, a multinational firm primarily based in Amsterdam, produces and sells greater than 300 manufacturers of beer and cider, together with Heineken, Strongbow and Amstel, and employs greater than 85,000 folks worldwide.

The world with AFP

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