Pedro Dures – More children with myopia: a sad reality of the 21st century

About 25% of voters would not like Lula or Balsonaro to win the October 2 election. While some polls show this position, others even point to a rejection of 43% for Lula and 59% for Bolsonaro. This information alone indicates the probability of the third way name. But Ciro Gomes (PDT-CE) rates between 6% and 9%, Deputy Andre Jonas (Avante-MG), Senator Simon Tebet (MDB-MS), between 1% and 3, both of which are not seen. %, And the remaining pre-candidates.

Accounts are not closed in the case of political marketing. Lula scolds Bolsonaro, saying that a “pencil” is enough to frame Petrobras and, consequently, to reduce fuel prices. It suggests the president’s “lack of courage”. Well, that means both are equal in intervening defense, the use of pens to determine the pricing policy of a state-owned company. Populism.

What’s more, the two main protagonists say something that only appeals to their traditional foundations. Bolsonaro enters PT’s private sphere, calling it the “nine fingers,” a reference to a former metallurgist losing a finger while working on a factory floor at ABC in Sao Paulo.

Unsatisfied with the personal attack on the opponent, he shot at the electronic voting machine, suggested election fraud and reprimanded the STF, warning that he would not abide by the court’s decision, attacking the time boundary of the tribal land. “They want to give a new interpretation to an article of the constitution. Who else wants to pay? Minister Fachin, a Leninist Marxist. MST lawyer. What do I do if approved? I give the key to the ministers of the Supreme Court or say: I will not accept. “

Lula defends media control, entering into other thematic areas that intimidate sections of society, such as repealing labor reforms (that’s right, not just amendments) and breaking spending limits. It’s about the rebirth of old Lula-era programs at the center of power. Money to expand public credit access and recover union arrears.

Both speeches tend to hold or lower their endorsement to voters, which suggests that they have monkey ears (not hearing, not seeing, not feeling) to marketing advisers. Or do they just not use quality research to guide their candidates? Or are they afraid of getting rude feedback from the interlocutors?

The reality is that political marketers are not delivering an effective message during this horrific polarization and rhetoric. They say they will become obsolete in the face of new poles for promoting ideas like social networks, where the president’s son, Councilor Carlos Bolsonaro, has proven to be an expert.

Researchers, on the other hand, should come to a better conclusion about the methods used, including a better explanation of the meaning of high rates of rejection, which raises big questions in society.

On personal attacks, I cite the famous case of Alugio Alves at the Rio Grande do Norte, who conducted one of the country’s most elaborate political marketing campaigns in the early 1960s, considered one of the pioneers of the activity.

Alugio, the governor’s candidate, was accused by his opponents of running the state day and night, leading the crowd by road, riding a donkey, using the word “gypsy” to blame him. He falls into the hands of children, “predicting” their future. It fascinated the masses. The assembly caught fire. Dinerte Mariz, the governor, sponsor of Jalma Marinho’s candidacy, summarized: “People who go to this rally are people.Aluji also adopted the term:My favorite little man. “ Won the election.

As for populism, I think of Machiavelli, who told the story of a rich Roman who fed the poor during a famine. For this work he was executed by his fellow citizens for the reason that he wanted to oppress his followers.

In the case of speech, it would be more effective to use the stuttering technique if the candidate does not present a good idea. I tell the story: Once, the governor of Pernambuco, Maura Cavalcanti, had to choose a name over his mayoral candidate, who died. He ran towards the city and asked: “Who’s the most popular in town? “ They replied: “Stuttering”Choose the topic. On the platform, he shouted: “There is no need to talk about the mayor. We need to work for this. ”

The crowd, moving away, applauded the stammer, who was just gesturing to win with V. Without saying A, he won. This is the value of a developed democracy.

Gaudêncio Torquato is a journalist, author, USP professor and political consultant. [email protected]

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