The arrival of a Baby It changes a person’s life a lot. Because the needs of children are different from those of adults – who come to see them after they have children. However, these claims also become opportunities Business. The Mother’s Day This is celebrated on Sunday (8/5), but PEGN He has already stepped forward to inspire his enterprising veins. Discover the history of 10 companies that emerged after the experience of women Motherhood.
Let him sleep
One night, Veronica Astrin saw her daughter (at the time, only four months old) in her womb while she was asleep. “His face was on a pillow, and it’s very dangerous for children,” he said. One of the risks is sudden death syndrome, where children are seen to be lifeless in their ribs, apparently for no apparent reason. To solve problems for himself and other families, he has created a wearable device that prevents children from rolling on their ribs. Offered through the LetSlip company, the bodysuit comes with a removable accessory (made of styrofoam) in the front pocket that acts as a barrier when children try to turn over. The product has been sold through e-commerce since August 2021 and is expected to reach R $ 600,000 in the first year of operation.
When entrepreneur Dani Junko became pregnant, she discovered a world she was unfamiliar with – a world that excludes women after pregnancy – and wrote a new page in her career. She is the founder of B2Mamy, a hub for innovation and acceleration of projects created by mothers and women. The startup has trained more than 50,000 people since 2016 and aims to connect and empower those who want to enter the innovation and technology environment.
Arlene Loren has always opted for clothes in neutral tones. When she became a mother in 2018, she wanted to follow the same idea when sorting out her son. He did not expect, however, that it would be so difficult to find alternatives on the market: he found only colorful pieces for children. Thinking other people might have the same problem, the Sao Paulo woman decided to find Lenik, an e-commerce for minimalist children’s clothing. The brand was so successful that the company was quickly sought after by people interested in reselling clothes. “I’ve seen a lot of moms who were in the same situation as me, looking for a source of income that could give them more leisure time with their children,” Lauren said. He then made a special arrangement for the resellers.
When she became a mother, Tanis Figueira soon became a consumer of thrift stores. However, living in the Guiliba of the Do Sul in Rio Grande, he did not find the options of choice and went shopping in Porto Alegre every two months. “I’ve always liked good fabrics and in these places I can get imported pieces at lower prices,” he said. Seeing a place for such business in his town, Figueira founded Gira Giraffe, a children’s shop and thrift store. The new coronavirus epidemic did not have a big impact on the company’s sales. Because, Figueira says, babies are born, raised and need clothing. The strategy to keep operating was to get salespeople to work through WhatsApp and Instagram.
In 2010, when Mariana Bikalho of Minas Gerais was pregnant with her first child, there were many doubts about her motherhood. For the first time in that moment, the only solution for the mother’s peace of mind was to communicate with other women who were going through the same situation. That’s when he decided to create a Facebook group called Mami. In 2017, Bikalho was one of the Brazilians selected by Mark Zuckerberg’s social network to be part of the Community Leadership Program, receiving advice and investment to make the community more sustainable. Mammis started holding monthly networking meetings among the group’s entrepreneurs. In the aftermath of the epidemic, these business women closely followed the fear of losing their business, so Bikalho decided to take a new idea from the paper. M Academy was born there, a startup focused on training women entrepreneurs. “It was supposed to be a face-to-face project, but seeing the frustration of those women, I decided to have an online meeting,” said Bikalho.
Books for kids
Books have always been part of the life of Vanessa Phil, born in the Rio de Janeiro complexo da Mare. Today, the entrepreneur lives in Edinburgh Neckerhausen, Germany, and owns Leviros for Kids, a company that sells Portuguese-language literature throughout Europe and in Mexico, Australia, Japan, Canada, Singapore, and the United States. The business was set up to help Pfeil’s son learn Portuguese and has already distributed more than 250,000 children’s books. The company works exclusively with many Brazilian publishers, from major publishers such as Mauricio de Souza Productions to small labels that support women and minorities. 30 thousand units. They are then distributed to the countries where we have representatives, “Phil said.
During quarantine, in March 2020, Myra Silva and Daniela Way could not meet. It was then that Silva, who has a degree in gastronomy, decided to have a treat and kept a loaf of bread in her house in the form of a “pet” for her friend’s daughters. “She was always making meals for the kids, and when I personally saw the product, I thought it might be a brand,” says Way. The bananas were organic and colorful – each color representing the vegetables used in the flavor. That’s when friends decided to work with Baby and Organic Food Company Bambin Bistrot. In addition to offering healthier ingredients, partners bet in a humorous format that grabs children’s attention. In 2021, the business – which has organic tubes as its flagship – earned BRL 68,000.
Zero to eight
In the first year of a child’s life, many parents choose to celebrate the anniversary একটি a monthly celebration of the child’s life. Carolina Wishhoff was one of those who wanted to celebrate. However, after the birth of the child, he became so tired that he was only able to invest in the game in the first month. “I missed a product that was practical and with which mom could take pictures at home,” said the entrepreneur. She has created birthday mats, where you can take pictures of the kids as the months go by. The item was Oito’s first in Zero A, an e-commerce for children’s products that began operations in early 2019. Friend Maria Emilia Abreu, who is a mother, is a business partner.
The angel cocoon
When her son Miguel was born in late 2014, first-time mother Roberta Peter was very skeptical. To sleep, he put the baby in a sleeping bag he bought in the United States, where he made trouso. However, finding the thing in Brazil was not easy. Motherhood inspired her to create Casulo de Anzo, a brand sleeping bag for children that grossed BRL 1.5 million in 2021 alone. One of the difficulties of the entrepreneur was to explain how the product works “Sleeping bags are not like overalls or pajamas. It is worn over clothing, as if it were a blanket or blanket to wear. There are no sleeves to keep the baby from overheating, ”said the entrepreneur. The strategy was to go to the maternity fair and present the product. There, Pitta recalls, the children tested themselves and felt comfortable.
College friends Paula Cunha and Louisiana Melhorim never parted ways. In fact, when Kunhar had a business idea, he called Melhorim – who is also the godmother of his first child – to work with him. And the opportunity was in the children’s market, with the idea of providing healthy food for early childhood (up to six years of age). Together, they created Jornada Mima, a startup that offers subscription meal plans for children. The inspiration came from Kunhar’s personal experience. “After having two children, I immersed myself in this world of childhood and realized that it was a very small market when we talked about healthy food,” he said. In January 2021, he talked to his friend about the problem – which also seemed like an opportunity. Melhorim, who already wanted to do the job, agreed to start the enterprise.
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