Business

McDonald’s, Burger King and their competitors increasingly prefer “Made in France” products – Evening Edition Ouest-France

Friday, November 18, 2022

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To simplify their provide, enhance product high quality or for picture advantages, extra and extra quick-meals eating places in France are turning to French meals manufacturing.

When you consider “French eating,” it isn’t quick meals that first involves thoughts. “At McDonald’s France, now we have been working with the French sector for greater than thirty years, Recalls, nevertheless, Éloi De La Celle, director of buying, high quality, provide and surroundings of the French department of the well-known model. It is above all a strategic logistics challenge”, He talked about. Today, about 78% of this provide to the American large’s French subsidiary comes from France.

“It is sophisticated to succeed in 100%, however we try to enhance. Moreover, it’s higher to not put eggs in the identical basket. There is at all times a threat of breakdown in manufacturing. On the opposite hand, a few of our products are already fully French. » Like nuggets, western meat is ready from rooster fillets from a bunch of poultry breeders (gayvol).

Read extra: Fast meals: Subway desires to broaden its community in the West

Increase in French provides

Ditto for its competitor Burger King (BK). “Our nuggets are made with 100% French rooster fillets, equipped by our Breton companion farmer”, stated Alexandre Simon, deputy common supervisor of BK France, owned by French group Bertrand. “Beef in our burgers premium 100% French, He stated extra. Of all our sandwiches, 50% of the minced steaks are of French origin and the remaining from Europe. »

In 5 years, Burger King has grown its general share of French deliveries “From 10% to 75%”, More particulars Alexander Simon. “Our bread is 100% French, our potatoes too and some cheese on our hamburgers… We use about 800 tonnes of Cantal AOP yearly. »

As a part of this, KFC (Kentucky Fried Chicken), an American model specializing in rooster, has undertaken to double the acquisition of French rooster from May 2022 for its eating places in France, rising its quantity by 40%. (Provided by LDC Group) )

“An enormous outlet for French artwork”

“Fast meals represents an enormous outlet for the French sector”, Emphasizes agricultural economist Caroline Moniot for livestock, meat and financial research on the Livestock Institute (IDEL).

“In 2017, it was estimated that 48% of the meat used in quick meals was of French origin. Since the well being disaster, this share has continued to rise. Especially in burgers. Fast meals is the primary shopper. Standardized steak, 100% pure beef with 20% fats”, He is detailed

Read extra: Tax fraud: McDonald’s pays 1.25 billion euros to keep away from prosecution in France

“Cascade Contract”

At McDonald’s France, the connection with producers relies on a mannequin “Cascade Agreement”, Eloi De La Celle explains. “We signal contracts with producers, who signal contracts with cooperatives, who themselves signal contracts with farmers. The thought is each to make sure our volumes, whereas offering visibility and safety to producers, higher management manufacturing prices. »

French excessive-finish quick meals model Big Fernand, created in Paris in 2012, has chosen 100% French from the beginning. “This is the DNA of the model. We needed to supply a totally “franchouillard” product. Which is cooked rapidly with contemporary produce and not ready. A connoisseur burger, Maurizio Biondi, the model’s common supervisor, stated.

Read extra: Vegetables. Big Fernand Burger units up store at Place Saint-Michel

High-end quick meals model Big Fernand 100% absolutely performs the French card. (Photo: Jade Perignon)

“Our burgers are all French in origin, He stated extra. From bread to meat, greens and cheese. Aim to be native. At our restaurant in Rouen, Normandy, the bread is delivered by a baker positioned 100 meters from the kitchen. »

A want that has gained over producers, equivalent to Fabrice Bailleviere, supervisor of the cheese dairies of the identical title: “In 2019, we responded to the model’s name for tender. The request was primarily based on the origin of the product. Today, we provide Big Fernand with 200 tons of cheese per yr. Mainly raclette and tomme, made with milk collected round our seven websites, unfold all through France. »

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