With over 38 million subscribers to Netflix, 150 licensed products and 13 movies, the artist and founder of ‘Luccas toon’, Lucas wants the world to know his work. In this exclusive interview, he talks about the background and preparation of the videos and the responsibility of the content to improve over time. Also, it addresses the relationship with his brother, Philip Neto, a partner in his path, but with different preferences. And little Luke’s father, from his union with Jessica Diehl, says on YouTube that the couple wants to raise a family soon. At the site’s request, he also gave some tips for those who want to make a living from digital content generation: “First, I would say don’t give up. At first it’s hard, but in the end it’s all worth it. Be creative, but don’t cover yourself so much, and Always be transparent with your audience, try to bring good content. Mistakes happen, but you have to be willing to fix them and learn from them. ”
* By Bruna Condini
At age 30, Lucas Neto It’s an absolute hit with kids. In addition to being a YouTuber and screenwriter, he is an actor, singer, writer, director and successful entrepreneur, its founder. Lucas Tun, The largest children’s channel on Brazilian YouTube today, with about 38 million subscribers, but he wants more. “I have a company that produces films Lucas Toon Studio, And we now aim to internationalize our stories, films and products. We want to conquer the whole world! That’s where I want to go, “he said in an exclusive interview with the site.
“I am just happy and satisfied with what I’ve achieved so far, because I never really imagined it, but I feel like we still have a long way to go. I believe there is no age limit for creating art and content. Walt Disney, Roberto Bolans And Renato Aragao Here are some examples of talent that communicates with children and the whole family regardless of age. “
The father of a younger one Look1 year and 6 months old, from her union with YouTuber and the actress Jessica DehleLucas, who has been focusing on creating content supported by a qualified team for several years, says paternity has transformed him in that direction as well. According to YouTuber, his responsibilities in what he communicates have increased a lot. “Being a parent has added a new dimension to my life. Luke initiates love and inspires me in that sense. So much so that I created a channel aimed at childhood kids, Lucas Toon Kids. In addition to entertainment, I always want to be the companion of parents of children. I am aware of the need to pass on their values to have fun with films and videos designed with simplicity and responsibility for the little ones and the whole family. Anything that goes against these values does not enter my content. “
Enthusiastic about fatherhood, Lucas shares that he and Jessica want to have more children. “It simply came to our notice then. This is something we are already thinking about. Soon, Luke will be promoted to Big Brother (laughs), “he announced.
“I have always heard that fatherhood changes a person, and today I can say that it is true. In addition to the responsibility of being a parent, maturity has come in many ways. Being an example for my son, I always want to be good for the world, and I believe it is associated with the unconditional love I feel for him. I think every parent wants to be a positive reference for their child, with me it is no different. I work with a lot of love for her and for all the kids. “
Along with her brother, YouTuber and a pioneer in digital influencer activities, Felipe NetoLucas began his career on the channel in 2010.It doesn’t make sense‘, Where they commented on people, movies, etc … four years later, he’s got his own channel,’Sincere hater‘, But he has been criticized for the way he handles some videos. It was in 2017 that Lucas found himself in the children’s universe and continued to improve his content until it reached its current format. Why work with children? “It is gratifying to know that I can help them create moments of joy, dreams and adventure through my content, which takes the issue of educational insertion very seriously. In the beginning everything happened organically, but I also think it has something to do with the references I’ve had with me since childhood, when I was fascinated by the playful and magical universe. Walt DisneyIn fact, it is an emotion that I have maintained to this day, “he recalls.
“So, I started creating content on the internet and kids identified themselves as the majority. I decided to make a video for them, and as they reached out, I realized that we need to be careful about what we do with more credibility and responsibility. I set up my company and hired a wide team of specialized professionals, now numbering more than 120. Everything we produce and launch, especially with the team of teachers in our team, they help me in the right direction. Everything we create and do is governed by them. “
Regarding his brother, who chose to solve more adult problems, he said: “We have a wonderful relationship. As any brother should be. Philip has a different perspective on things in his career and I admire everything he has created so far. My brother is very committed to what he wants to do. ”
Lucas takes the opportunity to talk about the new generation of influencers and YouTubers. “They’re bringing great power to the Internet, which I think is great, opening up a wide range of opportunities for these people to develop their gifts. As long as it is responsible, quality content and helps others, this movement is always very nice “, he said.
And at the site’s request, he gives ‘millions of tips’ to those who dream of making a living from digital content generation: “First of all, I would say don’t give up. It’s hard at first, but in the end it’s worth it. Be creative, but don’t cover yourself so much and always be transparent with your audience, try to bring good content. Mistakes do happen, but you have to be willing to fix them and learn from them. “