Kia: An illegal image?

Tests of the newest Sportage SUV, the electrical EV6 (pictured above) or the newest Niro show it: Kia has gone one step additional when it comes to refinement, street efficiency, know-how or design to the purpose of shadowing well-known European manufacturers resembling Volkswagen, Renault or Peugeot, amongst others, and even Some Japanese firms like Honda or Nissan additionally settle for.

Kia: An illegal symbol?

We do not combine tea towels and napkins… To finish the low-cost picture of the Nineties, Kia needed to modernize its image, even when it meant making it… illegible!

A transfer upmarket that might not have been made with the outdated image, which originated within the Nineties and the model’s low cost orientation. Those who bear in mind the primary technology of the Rio, Sportage or Schumer will see what meaning… so the model has labored to revamp its emblem. In a press launch revealed in January 2021, he described the specified purpose as follows:

The launch of this new brand clearly displays Kia’s ambition to occupy a number one place sooner or later mobility market by reviewing each facet of its enterprise. This brand symbolizes the model’s new path and the values ​​it guarantees to convey to prospects by means of future services and the ensuing expertise. Kia reaffirms its model promise by envisioning a brand new brand like a handwritten signature The brand’s rhythmic, steady line conveys Kia’s dedication to creating inspiring experiences, whereas its symmetry conveys a real sense of confidence. The upward traces of the brand mirror Kia’s ambition for the model and, above all, the richness of its providing to its prospects.

Dots on “I” and bars on “A”.

The catch is that the brand facelift was somewhat too pronounced. The font is far flashier, in fact, however the “I” lacks dots and the “A” and not using a central bar is difficult to differentiate simply. Furthermore, the Kia identify does not come to thoughts as shortly as extra respected manufacturers, particularly once you have a look at the Korean model’s newest productions, particularly the Sculptor.

The old Kia logo, with a font from 1994
The outdated Kia brand, whose font dates again to 1994. Even with the dot of “I” and the bar of “A” lacking, every letter is clearly distinguishable…
Letters glued to each other,
The letters are caught to one another, “A” is simply too inclined: with this image, will Kia need to give work to speech therapists?

Thus, many viewers learn one thing else, even when it means an upside-down N imagining “KN” with their lover on the left… Evidence: Every month, about 30,000 Internet customers kind “KN Cars” into Google and it In the United States resembling Canada, Australia or the United Kingdom. After all, why not: because the introduction of electrics there have been many new manufacturers, particularly in direction of the Middle Kingdom.

Fortunately, synthetic intelligence now permits engines like google to right our typos and spelling errors, in order that Google shortly factors to the South Korean model’s net web page. We tried the expertise in French and English. Then we come to the positioning of a well known air filter specialist (with “&” between its letters), a really respected automotive logistics firm, an agent’s Facebook web page, and at last the Kia website. That stated, searches with the proper spelling nonetheless depend within the hundreds of thousands.

However, there’s one factor that bothers us: with the emergence of recent manufacturers, approximate and even “hand” searches can multiply… just a few examples?

Kia: An illegal symbol?
Kia: An illegal symbol?

Kia: An illegal symbol?
Kia: An illegal symbol?

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