Hellfest, Vieilles Charrues… At the end of the competition, what happens to the money left in “Cashless”?
From just a few cents to just a few tens of euros, multiplied by the quantity of festival-goers… hundreds of euros Cashless, the machine that enables you to credit score a bracelet to your financial institution card, no want to pull out a calculator, not all the time claimed at the end of the competition .
“ 70% of our festival-goers create an account earlier than the occasion. That is, they are going to be returned mechanically with out doing something. Of the remaining 30%, some will construct their accounts after the competition to get better their money. But a minority allowed him, Jérôme Tréhorel defined, director of the Vieilles Charrues, which introduced collectively 224,000 individuals in mid-July. Participants of the 2022 version had till August 9 to make their remaining claims. Otherwise, the website signifies that “Credit have to be misplaced”.
Between 50 and 100,000 euros per 12 months unclaimed in Les Vieilles Charrues
Every 12 months, nonetheless, this “Between 50,000 and 100,000€ » Which isn’t demanded by the festival-goers, the director believes. “This quantity is transformed into grants for our investments, our tasks for the subsequent 12 months”.
Fewer and fewer festival-goers don’t get better their deposited euros, in accordance to organizers. “The aim isn’t to have money in the account however to have festival-goers belief this fee resolution. We should not right here to make money off their backs. We don’t cost account administration or administration charges. This resolution prices money for Vielis Charues »nuance Jérôme Tréhorel.
“5 to 10% of festival-goers do not declare their Hellfest credit score”
The different main Western competition, Hellfest, a cashless fan since 2015, determined to donate leftover money to associations for the first time this 12 months.. “We supplied festival-goers to give their credit to 4 associations: WWF, Action Against Hunger, Solidarity Women and Institut Pasteur. Usually the money raised goes in direction of the manufacturing of Hellfest. It was half of our recipe,” Illuminates Eric Perrin, spokesman for the nice metallic competition. This 12 months the occasion, scheduled over two weekends, introduced collectively 420,000 individuals. “5 to 10% of festival-goers do not declare their credit score “, believes Eric Perrin.
In 2019, amongst the 180,000 festival-goers who attended the 4-day format, 11.5 million euros had been spent on drinks and meals by cashless means.
A tool adopted by festival-goers
For seven years this fee methodology has been spreading throughout the competition. According to its director, Vielis Charus was the first to experiment with it. According to Wijevent, a number one firm in Europe, this summer time “200 million euros These digital chips are handed by, believes Pierre-Henri Deblon, co-founder and director of Vigevent.
It isn’t solely festivals that use this resolution, but additionally sporting occasions or commerce gala’s… The supervisor assures us that Weezevent’s financial mannequin isn’t primarily based “on the turnover achieved by the occasion, or on the money deposited”. An operation shared by Waycop co-founder Antoine Pequet that additionally affords cashless options. “We don’t obtain any money or fee”.
Read extra: Map Discover attendance information at festivals in the West this summer time
Rare occasions do not compensate in any respect, and it cringes
On the different hand, these firms promote their expertise to organizers: “Approximately €1 per chip used and we offer groups to guarantee implementation on website”, Also a significant participant in dematerialized ticketing in France, defined the director of Vigevent.
According to the skilled “4 to 5% of meals and beverage receipts should not claimed or recovered by individuals “For sure occasions, figuring out “That’s greater than 10 million euros in income from drinks and meals alone”.
According to the supervisor, “99% of occasions refund individuals inside a interval of two weeks to two months”.
For instance, attendees of the Beauregard competition in Normandy nonetheless have till September 15 to retrieve euros deposited into their accounts at the starting of July.
And for uncommon occurrences do not need to pay in any respect? “We discover a damaging sentiment amongst prospects. It produces the reverse impact of what it supposed. People don’t need to lose money in order that they recharge much less and spend much less to regulate their bills ” mentioned Pierre-Henri Deblon.
Avoid money on festivals
Others, reminiscent of the Bout du Monde competition, are nonetheless amongst the few to use “tickets” at the refreshment bar. But Finist competition director Jacques Guerin admits that “There was a protracted queue to purchase tickets this 12 months. We could select this fee system in 2023 or 2024. We should not closing something. But we do not need to appear to be everybody else “
But those that opted for cashless is not going to return. “Earlier, we used to work with tokens. If they had been misplaced, no return was doable. We stop money from circulating on the website. We additionally see extra individuals going to the bar as a result of transactions are quicker. Average basket elevated » The Hellfest rep factors out.
An opinion not essentially shared by Jérôme Tréhorel of Vieilles Charrues the place the common basket is between 11 and 20 € per day, per particular person.
From the organizer’s aspect, cashless and its quite a few recorded information additionally make it doable to regulate the beer barrels or restock the stand with fries, relying on the noticed consumption. “It permits us to see the stands which might be doing roughly properly. From one 12 months to the subsequent, we improve our catering supply by about 10%”Adds the supervisor of Vieilles Charrues.
This system saves organizers from stressing out all weekend whereas ready to financial institution. “We all had our little methods for transporting money by sitting idle in one place all weekend.”, says Jerome Trehorrell. But that point is over. From now on money will not ring and will not stumble. He can solely sleep in festival-goers’ digital purses.