Think about the sips of coffee and the energy that the drink is able to provoke. What if each dose is the knowledge necessary for the entrepreneur to awaken his best attitude? “The name caffeine comes from energy, doesn’t it? When you drink coffee, the idea makes you smarter, smarter. So, caffeine is really for awakening and that’s what we want to take our students and their business,” says Escola Caffeína Cursos. Founder of para Empreendedores, Anajulia Paes
Located in the Caminho das Árvores, Cafeína (escolacafeina) was born shortly before the epidemic due to the instability of Anajulia. Administrator and public relations, he has always worked with digital marketing and has often seen his clients demand an immediate result from the agency on social media, when the problem was in the entrepreneur’s own management.
“Usually, they understand a lot of their core business. At the same time, it’s amazing, because you go there and do it; it’s also challenging because the business can’t survive over time if it doesn’t have this foundation, management knowledge. I thought: You Do you know anyone? I will create a course for entrepreneurs to understand that the problem has come down further. ” Account
From grain to grain, entrepreneurial training now consists of four classes and 80 students, lasting 2 years; 50 children in the Sermente Entrepreneurship course; And more than 500 people who have gone through individual formations. In addition to in-company courses at companies like Bayer, Correios and Intel. All courses are face-to-face, but there are also free online events
“The initial investment was my face and the courage to work with what I had. At first, I switched to my consulting services and social media, it was my currency at the time. And the other part is I swipe my credit card. I don’t recommend it to anyone, but if it doesn’t, I’ll never start. Today we are the first entrepreneurial training school in the country. ”
Before the epidemic, the average annual income of caffeine was below R $ 300 thousand. According to the school’s expansion plans, the bill could reach R $ 800,000 by the end of 2022, with the opening of a new unit in Rio de Janeiro in the coming months.
But even Anajulia faced the challenge posed by Kovid, when she had virtually no income and had to take additional counseling activities to maintain the school. “The reason we survived and were reborn was face-to-face classes, interrupted by the onset of the epidemic. Still, the school needed to survive. The strategy was to promote a number of online and free initiatives so that once the epidemic was over we could somehow get new people there. “
|Anajulia Franco has developed a caffeine method with practical classes tailored to each entrepreneur’s business.
(Photo: Paula Fróes / MAIL)
And that’s exactly what happened. This empowerment of school in events and content on social networks made many people aware of caffeine. “It simply came to our notice then. What makes us innovative is always the target audience, connected to their needs. With each passing year, change is needed. Consumer behavior, too. And if we are not aware of it, we miss many opportunities. ”
If, on the one hand, many people start working out of necessity, others find the desire to take their own business plans out of the paper in an epidemic, when the work they were doing no longer makes sense.
“We have a lot of students who weren’t happy at work, got into caffeine and survived just to be entrepreneurs. Others were too afraid to take the risk of a new move. Our aim as a school is to inculcate an entrepreneurial spirit in every way. ”
The caffeine method was developed from the experience shared in the course, while Anajulia was looking for the best way to gain more knowledge about finance, administration, time management, leadership, process and productivity. “These are fun, constructive classes, with practical activities based on experience, pain, needs and problems. All courses are adapted and applied to the entrepreneurial business and not to fictional examples or companies outside of our realities, ”he said.
The Caffeina team has 10 teachers. One of the courses offered by the school is Café e Prosa, which is free, has 4 hours of workload and is done once a month, always with a different theme. Another option is Grão em Grão, a separate course that takes place four nights a week or on weekends, with costs ranging from R $ 860 to R $ 1,800.
Entrepreneur training lasts 20 months. Classes are held on one weekend per month and monthly fees range from R $ 760 to R $ 1,200. The Sermente course, aimed at children and adolescents, has classes every Tuesday and ranges from R $ 200 to R $ 250 per month.
In May, Cafeína began its fifth entrepreneurial training class. About half of the 25 vacancies have already been filled, as Anajulia says “Anyone who wants to work creatively has to be different. Everything that works, people go there and create something very similar. Why not you and someone else in your department? The answer cannot be quality and service. The difference for each company has to be specific, something unique. ”
. Fix it until it works Courses, see qualifications, read a lot. Read, get up, learn from your mistakes, but accept what you believe.
. If you do not know, try to learn as soon as possible. Don’t do it anyway. Without mastering the process, an entrepreneur cannot pass on what he knows and what he wants to sell to anyone.
. To be different from others Find out what makes you better in the segment than the competitors.
. The unmanaged company has an expiration date Strategic planning without long-term thinking will prevent you from just putting out the fire and seeing business growth opportunities.
. Social media is not everything Often, the main problem that makes it difficult for your audience to access is actually management – time, process, staff, money.
Who is it
Anajulia Pace Founder of Cafeína Escola de Empreendedores, he holds degrees in Business Administration from the Federal University of Bahia (Ufba) and Public Relations from the State University of Bahia (Uneb).