Gers: The arrival of wine merchant Sudvin, a subsidiary of giant Cordier, raises concerns

Sudvin, a subsidiary of the giant Cordier, takes up residence in Gers to provide itself with white wine. An arrival that evoked a fairly blended reception, particularly on the cooperative facet.

Sudvin Gascon quietly arrived at Gers in the beginning of July. “Sudvin is a wine merchant, half of a bottling group, says oenologist-buyer Jean Leplace, initially from Lupiac and who represents Sudvin Gascogne. We need to develop our vary in Gascony and whites, by sourcing within the Gers class. This implies that Sudvin Gascogne desires to seek out should and grapes within the division with native companions. If Sudvin is a improvement of Sudvin, a firm primarily based in Languedoc in Béziers in Gascogne, it’s above all a subsidiary of the highly effective Cordier of the Invivo Group.

A wine giant

Cordier is already the third participant within the French wine sector and its ambitions push it to export. When that Côte de Gascogne is one of the best-selling white wines on this planet, it is envy-inducing. Other huge gamers have already positioned themselves within the Gers, reminiscent of Distillery de la Tour. After 40 years of operation, the development of the classic, conquering the market, it’s tempting to hold the wagons on the practice already in operation, believes a supervisor of a Gers cooperative. But Cordier, backed by InVivo – one of the main European agricultural teams – and its turnover of 10 billion euros, has property past measure.

Cellar 931 and its 120,000 hectoliter capability, in Gondrin, has already been employed to retailer Sudvin Gascogne purchases. Jean Leplace desires to make sure. “Sudvin was already shopping for wine within the division by way of companions There can be the query of creating the Gascon ranges, as in addition they do bottling. »

However, he admits that the institution of Cordia by the InVivo Group within the Gers sector presupposes business growth. “They need to transfer their white wine manufacturing to Gascony. On the whites, there may be not a lot space of ​​potential improvement, with Bordeaux and Languedoc whites not having main manufacturing. At Languedoc, Sudvin labored with cooperatives and producers. The state of affairs is completely different for Sudvin Gascon. The goal is to seek out associate producers, of course and purchase grapes from them. Cellar 931 will probably be used for processing.

When requested if Sudvin Gascogne will change into a competitor to the wine gamers already current at Gers, Jean Leplace replied: “Not essentially, we convey a portfolio that’s new. No direct competitors. This will allow dynamism and selection in phrases of shops for producers in Gers. We do not need to lose worth. “Communications are ongoing with producers, and native elected officers will look favorably on this arrival of a competitor.


For cooperatives, the reception is extra blended, however we need to keep away from preconceptions. “The unknown is all the time scary,” stated Olivier Bordet Peace, common supervisor of Plemont. This requires warning on our half. If they’re absolute behemoths, which come to seize extra worth with out nourishing the territory, they change into harmful. He likes to assume, like different Gers actors, that Sudvin Gascogne’s targets will contribute to the promotion of Gers wines. “The monetary energy of such teams can be utilized for investments to overcome new markets with excessive added worth. »

Another chance is a siphoning of manufacturing capability. Sudvin Gascon denied it. The yr was dangerous for vines, virtually all over the place. “We do not need to go too quick. We work on high quality, time, belief and long-term. The quantity query just isn’t an obsession. The set up of Sudvin Gascogne, it’s sure, will probably be watched very intently by the Gers wine sector.

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