[Enquête] Why don’t you look at the polyesters in France?

Clean-auto data. The Volvo Electric Sports model remains to be lacking from the French market. And he has assured us that his arrival has not but been decided.

The first picture of the SUV 3, the teaser of the SUV coupé 4, the prototype of the sedan 5 has been introduced at the “Festival of Speed” in Goodwood (United Kingdom) … Will rejoice. But maybe this younger model is totally unknown to you.

Going again a bit to maintain issues in perspective: In 2017, Volvo determined to model its coaches and sports activities labels a model in its personal proper, devoted to high-performance electrical automobiles. The journey started with Coupé 1, a plug-in hybrid mannequin that was produced in a really restricted collection.

Citroen blocks polyester from us

Then the first mass market automotive was the Sedan 2, 100% electrical (as all polyester fashions could be now). Delivery of two began in 2020 Have you ever seen one? This is regular: the producer remains to be lacking from the French market.

France was really one in all the launch international locations deliberate by Polyester. But there’s a authorized supply of the agency’s absence in our area. Citroen has blocked the arrival of polyester in France! The French didn’t like the Swedish brand, made with two dealing with chevrons. If, at the time, the courtroom rejected Citroen’s declare for trademark infringement, it might have given him the purpose for the trademark infringement, saying Polyester was capable of reap the benefits of the popularity of the French citizen, often known as the trademark herringbone for many years.

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But the lawsuit was filed two years in the past, and a courtroom ruling at the time indicated a six-month ban on the use of the polyester brand in France. However, it’s sturdy and there may be nonetheless no polyester on the horizon for us. When the model introduced its enlargement into ten extra international locations between 2021 and 2022 as a part of its speedy progress technique, France was not on the menu. Earlier this yr, a advertising and marketing was even introduced in Spain, when it was a rustic the place electrical energy was nonetheless delayed.

With us, when you go to a model web site, you will see the similar authorized message displayed since 2020. We contacted Polyester, who defined to us that they may not touch upon this facet, as a result of “This is an ongoing authorized subject.” We contacted Citroën to search out out its location, however the producer has not but responded to our request.

There is not any query of creating them Volvos

As a consequence, polyester Dr. Automotive-clean That would not exist ” There aren’t any plans to launch in France.. This is actually a blow to the model, which has not but left the marketplace for a big electrical automotive in Europe. Now, one in ten automobiles offered in France is electrical. A inventory that can inevitably proceed to rise, Europe has nearly accomplished gross sales of latest thermal automobiles since 2035.

Polyester is thus squandering precious years to construct its notoriety in France, particularly since electrical (and hybrid) shoppers aren’t afraid to decide on younger labels to distinguish themselves, particularly if a well known model is behind the reassuring Volvo right here.

Then we got here up with the thought of ​​an intermediate resolution: promoting polyester with the Volvo brand. Changing just a few badges appears simple. But the model was clear: “It’s not an possibility. Polyester is a very totally different model from Volvo.” 2, 3, 4 and 5: So we will not see these numbers on our streets.

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