During World Breastfeeding Week, UNICEF promotes healthy eating during childhood

Brasilia, July 28, 2022 – During World Breastfeeding Week – 1-7 August – the United Nations Children’s Fund (UNICEF) attracts consideration to the urgency of satisfactory diet in early childhood for the expansion and improvement of women and boys. This care begins quickly after start, with unique breastfeeding till the sixth month of life, then introducing toddler method, after which contains feeding the entire household. To information moms, fathers and caregivers about this vital second in little one improvement, UNICEF launched the PAPEI marketing campaign.

Developed in a playful and enjoyable means, the marketing campaign tells the story of Miranda, who has simply grow to be a mom with all the enjoyment, all the enjoyment and all of the worry that this information brings. Miranda is aware of that feeding a child makes a giant distinction in his improvement, and that is why she decides to feed her child one of the best she will: breast milk. From there, the character continues with the challenges and discoveries of introducing different meals after 6 months and discovers how the entire household’s food regimen impacts the child’s eating habits.

Mother’s milk accommodates the whole lot a child wants for optimum improvement within the first six months and is a invaluable meals early in a child’s life, an important ally within the struggle in opposition to childhood mortality and malnutrition.

Cristina Albuquerque, UNICEF’s Head of Health in Brazil, remembers that satisfactory diet, particularly during childhood, is important for the total development and improvement of women and boys. “It is among the basic pillars for little one improvement, inside a complete care method, composed of 5 interrelated and indivisible parts: good well being; balanced diet; security and safety; responsive care; and early studying alternatives”.

In Brazil, nevertheless, this proper shouldn’t be assured to all kids. Less than half of the youngsters (45.7%) had been completely breastfed till 6 months, as advisable by well being authorities. Also, 10% of kids below 5 are already obese, and 18.3% are susceptible to turning into obese. The knowledge is taken from the 2019 National Child Food and Nutrition Survey (ENANI).

“Families typically do not have sufficient details about taking good care of their kids’s food regimen at this fundamental stage. Therefore, the significance of this marketing campaign, which takes info in a easy and enjoyable means for the entire household”, provides Christina. All content material, as quickly as it’s revealed, will probably be out there on-line and could also be reproduced freed from cost close to the supply.

About the marketing campaign
The PAPEI marketing campaign is a UNICEF initiative to advertise healthy eating for the entire household from start and all through the kid’s development. The marketing campaign can have three phases, beginning with unique breastfeeding (Phase 1), going via meals introduction (Phase 2) after which feeding the entire household (Phase 3). The first step is now out there right here.

List of info
Initiative: UNICEF Brazil
Comprehension: Onomatopoeia sound concepts
Original Screenplay: Leo Falcao and Eriksson Marinho
Script Supervision: Carol Levy
Art Direction: Carol Levy
Music Direction and Production: Carlinhos Borges
Stage route: Gerson Damasceno
Director of Photography: Ricardo Lima (Jacare)
Photography assistants: Marcio, Fiapo and Leonardo
Set manufacturing: Paloma Rego Barros and Laura Aragao
Visagismo: Julio Rocha
Editing: Gerson Damasceno
Executive Producer: Carol Levy
Visual id: Betinho Montenegro
Art Direction: Tricia Motta
Assistant Director. Art: Hemerson Souza

UNICEF crew: Cristina Albuquerque, Camilo Leon, Stephanie Amaral, Regisli Alain Brandao, Marilia Lima.

Carol Levy (Miranda, Lunch Girl, Tomato and All Face Characters)
Fabio Caio (dairy, rice, beans)
Fatima Caio (Egg) Camillo
Kira Muniz (Art)

Recording studios: Onomatopoeia (Recife/PE) and Nov Films (Recife/PE)

Musical rating
Composition, Music Production and Mixing: Carlinhos Borges
Solo voice and singer: Carol Levy
Guitar and cavaquinho: Bozó das 7 strings
Flute, clarinet and clarinet: Heinrich Albino

About World Breastfeeding Week
It is widely known yearly from 1st to seventh August to focus on the very important significance of breastfeeding for infants all over the world. Breastfeeding provides infants the healthiest begin in life and is among the best, smartest and most cost-effective methods to make sure all infants survive and thrive. Breast milk gives the child with one of the best and solely diet for the primary six months of life, serving to to forestall sickness and assist develop the mind. Learn extra about breastfeeding right here.

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