Crisis over, how Luca Di Meo put the diamond back on his feet

“I need you to cease writing that Renault is in peril of disappearing”, launched by Luca Di Meo throughout the press briefing to current the half-year outcomes. It have to be mentioned that the boss of the French car group introduced glorious high quality outcomes to the level of resuming its inventory market motion with a acquire of greater than 6% in the first alternate after this announcement. It’s an actual victory for an organization whose inventory has been falling steadily for a yr, together with a plunge following its withdrawal from Russia, Renault’s second largest market.

Preliminary outcomes

Because even when every thing just isn’t rosy on this important half-year for Renault (the withdrawal from Russia value the steadiness sheet of the group greater than 2 billion euros, and the web outcome plunged to 1.36 billion euros), the reality stays that the firm has been inexperienced in its primary monetary indicators. “We’re three years forward.”Luca di Meo is delighted.

Operating margin has greater than doubled, to 4.7% towards 2.1% final yr, money technology is shut to 1 billion euros, and debt has fallen to lower than 500 million euros. .. All this in a sectoral surroundings that was not so repulsive: rising costs, quantity discount, components shortages… However, Luca di Meo confirms, Renault has not been so environment friendly for ten years.

Despite the chip disaster, Renault is sticking to its strategic roadmap

In reality, Renault’s actual structural efficiency indicators have been already printed just a few weeks in the past on the event of the industrial outcomes. On July 12, the diamond model introduced that it had improved the main industrial weaknesses that led to the catastrophe three years in the past. First, Renault balances gross sales to people, the most worthwhile. With 53% of gross sales, they elevated by 13 factors in the half-year. This efficiency made it doable to reconnect with the virtuous circle of residual worth (resale worth) progress, which was one other black spot for the group. In addition, Renault has regained management of electrification after changing into a frontrunner and changing into out of date, the Diamond model is once more in the highlight with high-performance merchandise: E-Tech expertise or the new Megane Electric, which is appreciated by the press and whose begin seems promising.

Australia has nice expectations

But it is the efficiency in the compact phase that delights Luca Di Meo. It was one among the flaws that jumped out at him when he took over the management of the group in July 2020. In half a yr, the share of gross sales dedicated to this phase elevated by a 3rd, to about 32%, in whole. Arcanai elevated gross sales. But Renault expects much more from the Austral, which is able to go on sale at the finish of the yr. For Luca de Meo, the failure of the Kadjar must be forgotten by the unit revenue of this compact SUV bettering considerably with a median transaction value of 25% greater and double the margin. “The Austral can have the world’s finest hybrid engine with 44% effectivity, and can emit 15 grams much less CO2 than the finest in the phase”Luca reassures Di Meo who thinks he has an actual commerce struggle machine in there.

Renault presents an bold “Made in France” electrical motor technique

This efficiency just isn’t restricted to Renault vary as Dacia and Alpine are additionally a part of this dynamic. The low-cost Romanian model noticed its gross sales explode in the quarter, approaching a 5% market share in Europe. Its new Jogger, its 5 to 7-seater SUV offered 50,000 items, double the preliminary goal. For Dacia, it is a option to collect value ranges the place it wasn’t current. Also, the model has fully sidestepped the concern of inflation, passing nearly all the additional value on high of the value. So customers weren’t discouraged. For its half, Alpine has lastly woken as much as having a Formula 1 staff named after it, giving it new visibility.

Gain extra profitability in sight

As for Luca Di Meo, the group is now sitting on new efficiency drivers that have not ended up being mirrored in the monetary accounts. Retaining its legitimacy in the higher segments, Renault can count on extra positive aspects when its product plan reaches cruising velocity… as a result of for now, vary renewal is just in its infancy. Austral, if profitable, will assist the group from 2023 The new R5, slated for 2023, additionally guarantees to strengthen the Hira model in the extremely dynamic phase of electrical vehicles. In 2024, it will likely be the flip of a very revamped Sénic (and an SUV in any case) to spice up gross sales and profitability. Dacia is on the eve of a really bold product plan with a brand new Duster, the model’s money machine, subsequent yr, but additionally the Bigster, on the eve of going to the high of the phase. Finally, everyone seems to be ready for the remainder of the Alpine with an SUV…

In lower than three years, Luca Di Meo fully reshaped a Renault that had targeted on the quantity and metropolis automobile phase (Clio, Captur) into a gaggle obsessive about creating worth even when it meant sacrificing quantity. Thus, the value impact, i.e. the share of gross sales that will increase solely by means of value and never gross sales quantity, elevated once more by 7 factors in the half-year after rising by 9 factors in 2021. But, opposite to what one would possibly assume, Renault can be benefiting from the financial state of affairs since in a market that’s unable to produce demand, the French group can afford to decide on the fashions to promote and, above all, not make any gross sales concessions. So the actual take a look at of Renault’s pricing energy will are available 2023 when the semiconductor scarcity disappears and customers lastly have a selection.