Candidates use Lula and Bolsonaro as leverage in states – 09/04/2022 – Poder

The voting situation in the presidential dispute between the voters of Luiz Inacio Lula Silva (PT) and Jair Bolsonaro (PL) has elevated the technique of married voting between the candidates for governor.

Unlike 2018, when the left was shy of associating itself with Fernando Haddad (PT) and the best launched Bolsonaro’s candidacy solely in the ultimate stretch of the marketing campaign, the 2022 candidates attempt to surf the recognition of presidential candidates in states the place they’ve good evaluations.

The technique is the results of early consolidation of votes in presidential races. According to a Datafolha ballot revealed on Thursday (1st), 76% of voters already know who they may vote for in spontaneous conditions, when candidates will not be proven names. 40% of those with Lula and 29% with Bolsonaro.

Lulas and Bolsonaritas even have excessive ranges of conviction in the polls. Among voters who vote for the PT, 83% say they’re positive of their selection, a price much like 84% amongst voters for the president.

The state of affairs contrasts with state elections, the place there are nonetheless massive numbers of undecided voters and a small variety of voters with the names of their candidates on the tip of their tongues and those that say they’re absolutely selected who they may vote for.

In São Paulo, for instance, 50% of voters can’t say who they may vote for governor in a spontaneous vote, a price that’s repeated in Rio de Janeiro and 48% in Minas Gerais, in keeping with Datafola.

“Presidential elections, in normal, are way more magnetic than present elections. And, this yr, nationwide conflicts had been anticipated, there was a consolidation of preferences a lot sooner than normal”, mentioned political scientist Claudio Couto, professor at FGV. – ESP

In elections for state governments, he says, the definition of voters’ votes begins to take form later, making contests extra unpredictable and prone to change in the weeks main as much as the election.

In this example, presidential candidates assumed the air of heroes in marketing campaign materials, jingles and marketing campaign packages of gubernatorial candidates, particularly these much less recognized to the citizens.

In Bahia, for instance, Lula’s reputation is central to the technique of candidate Governor Jerónimo Rodríguez (PT), who continues to be unknown to 59% of Bahian voters.

In PT’s first TV present, the previous president’s identify was talked about 18 occasions in simply three minutes, together with a jingle whose refrain was: “Lula is Geronimo and Geronimo is Lula”.

PT federal and state deputy candidates are introduced to voters as “Lula’s social gathering”, a method that contrasts with 2018, on the top of anti-PTism, when deputy candidates had been introduced as “the operating social gathering”, referring to governor Rui Costa (PT). .

Lula’s heavy presence in Jerome’s election program has led the opposition to name it an electoral courtroom, for the reason that regulation says supporters can occupy as much as 25% of this system’s time.

The scene is repeated in states such as Pernambuco, Paraíba, Amazonas and Rio de Janeiro, the place Lula is broadly current, whether or not in recorded testimony or in pre-marketing campaign speeches.

Even effectively-recognized names, such as Senator Eduardo Braga (MDB), who’s operating for the Amazon authorities for the fifth time, are betting on Lula to draw voters. Emedebista launched a jingle that learn: “It’s Dudu right here and Lula over there”.

In Minas Gerais, candidate Alexandre Kalil (PSD) additionally began his marketing campaign with a robust hyperlink to the previous president and the motto: “For Lula, for the individuals of Minas Gerais”. The technique, nonetheless, has not but taken impact, and Governor Romeu Gemma (Novo) continues with a big benefit.

The married vote technique has been utilized by Bolsonaro allies, even in states the place the president’s rejection price is excessive.

The candidate for governor of Bahia, Joao Roma (PL), declared himself “Bolsonaro’s solely candidate” in the state and repeated the slogan: “Whoever votes 22 for Bolsonaro votes 22 for Joao Roma”.

Despite directives from the Ministry of Citizenship throughout Bolsonaro’s administration, Rome continues to be unknown to 69% of Bahian voters, in keeping with a Datafola ballot revealed on August 24.

So, in keeping with Datafola, the technique of linking it to nationwide elections is seen as essential for him to go away the present 7% and get nearer to the extent of Bolsonaro, who intends to vote 20% amongst Bahians.

Bolsonaro additionally has a robust presence in the campaigns of candidates Carlos Viana (PL) in São Paulo, Tarcio de Freitas (Republican) in Minas Gerais and Fernando Caller (PTB) in Alagoas.

On the opposite hand, candidates with out aggressive benchmarks in nationwide elections search to reasonable the polarization of presidential elections and its results on state campaigns. In normal, they promote themselves as a form of unity and consensus candidate.

This is the case for Rodrigo García (PSDB) in São Paulo, Romeu Gema (Novo) in Minas Gerais and ACM Neto (União Brasil) in Bahia.

In his tv and radio packages, García bypasses nationwide elections and presents himself as a candidate who goes past social gathering disputes: “I’m right here to save lots of São Paulo from this political battle that has solely delayed Brazil.”

In Bahia, ACM NATO follows the identical line. In his first program, he highlighted that he was mayor with Dilma Rousseff (PT), Michel Temer (MDB) and Bolsonaro in the presidency.

Unlike its opponents, it has a data price of 92%. Thus, his marketing campaign targeted on stopping potential Lula voters who supported him from switching to Jerónimo Rodríguez.

PT criticizes the technique of neutrality. Sometimes he associates ACM NATO with Bolsonaro, typically he says that the opposition should come down from the wall: “There is a aspect of the surface, and it’s not a type of”, mentioned the governor Rui Costa.

Political scientist Claudio Couto factors out that nationwide voting selections will not be all the time mirrored in states’ preferences. But there are occasions when the candidacy tie is stronger.

This was the case in the 2018 elections, when opposition politics helped create a wave in favor of Bolsonaro and unknown allies, such as Romeo Gema, in Minas, Carlos Moises, in Santa Catarina and Wilson Witzel in Rio.

This yr’s elections, Couto mentioned, is not going to be typical but, with nationwide and state disputes operating in separate branches. But it will not be a vital election like 2018 both.

“State elections have simply began, they’re nonetheless unstable. But the affect of nationwide conflicts on states shall be mitigated”, he mentioned.


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