In 2022, August 14 shall be celebrated as Father’s Day. A quantitative research listens to a thousand mother and father from all areas of Brazil and gives a perspective on the impact of fatherhood on children’s education, revealing the roles and views of these mother and father in the face of altering modern values ​​and behaviors. Entitled Portrait of Paternity in Brazil, the survey commissioned by Botierio was the start line for the model’s Father’s Day marketing campaign and was carried out by market analysis and shopper insights consultancy Grimpa. Data revealed that Brazilian mother and father interviewed claimed that common speech of phrases thought-about sexist decreased after the arrival of their youngsters – the expression “be a person” decreased by 50%, whereas “boys do not cry” decreased by 36% – after fatherhood. Indicates a change in habits.

A evaluation of attitudes can be seen in different knowledge: 56% of respondents mentioned they assume it is extremely essential to be a optimistic instance for his or her youngsters.

The closing knowledge is guided by a present matter of social curiosity, primarily based on a behavioral evaluation of Brazilian mother and father relating to each day actions and participation in education; the means you relate to your youngsters; transmission of instructing and ideas; Reproduction of gender associated expressions; Harassment and adjustments in habits from parenthood.

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Among these interviewed, a major quantity already present extra concern and duty in opening a dialog about this: 69% report that they clarify to their youngsters that social variations between women and men exist and that we have to be cautious to cut back them.

In addition to outlining the profile of Brazilian mother and father, the research mapped the challenges and paths for the integration of a brand new parenthood – extra participatory and emotional, which, in line with the knowledge obtained, factors to the building of a legacy via instance, education and relationships. Affection and love between father and son.

Among the indicators surveyed by Grimpa, the father is cited as the most essential male determine, and for 62% of these, the alternative is motivated by imparting important life classes. Moreover, for greater than half of the mother and father surveyed, 57%, the education obtained have to be transmitted to their youngsters in the similar means, as a result of it doesn’t change over time.

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When it involves connection and affection, 62% of mother and father interviewed declare that, at any time when doable, their youngsters are in the behavior of kissing, hugging and caressing; 59% say they discuss decisions and penalties of actions; And 57% declare that saying loving and inspiring phrases is a behavior.

Faced with the social transformation the world goes via, Marisa Camargo, analysis director at Grimpa, says it’s important to replicate on this tendency to keep up concepts and behaviors handed down via the generations. “In a world the place academic challenges abound, fathers have to be dropped at the heart of these discussions. The analysis reveals a real concern for brand new mother and father to go away a optimistic legacy and consciousness that fatherhood has the transformative energy” .

Some knowledge level to future challenges primarily based on the most present portrait of parenthood and education in Brazil. While 56% of respondents mentioned they believed they have been an awesome father to their youngsters, solely 27% mentioned they needed their youngsters to be pleased, even when they deviated from what they idealized.

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At the similar time, the outcomes level to the resignation of some stereotypes about the father’s function: solely 9% of the interviewees declared themselves as “supplier fathers”, that’s, their essential duty is to ensure the assist of their youngsters. ; Half, 50%, think about themselves to be “collaborating fathers,” who’re with the little one all through their growth and are at all times obtainable.

Responsibilities are divided amongst the incumbents

The knowledge can be expressive when respondents are requested about co-duty: 90% imagine that each day care and education must be shared equally between these accountable.

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“In 2021, we turned one of the first corporations in Brazil to supply a common parental license regardless of gender or household configuration: simply 180 days for pregnant moms and 120 days for non-pregnant mother and father. The initiative reinforces our dedication to range, inclusion and gender equality. And, of course, it represents an essential step in the direction of a extra egalitarian society”, concludes Marcela de Masi Nogueira.

“Parents between the ages of 25 and 55 participated, whose views revealed the emergence of a fatherhood with new values ​​and attitudes. Paper”, highlights Marissa Camargo.