Atlas Eletrodomesticos throws a party for workers’ kids and creates a superhero league – Diário do Sudoeste

Atlas Eletrodomesticos organizes an occasion subsequent Sunday (13), marking Children’s Day, which ought to mark the resumption of face-to-face conferences after two years with out a party because of the Covid-19 pandemic.

Originally scheduled to be held on October 15, the assembly needed to be postponed twice, first attributable to days of rain within the area and then, on November 5, attributable to street closures.

According to Daniela Caprini, wellness and engagement analyst at Atlas, the corporate has a custom of celebrating Children’s Day yearly with a party for workers and their youngsters ages 0 to 12. Toys are allotted on the website, video games are performed, meals and presents are offered for the youngsters.

In order to not abandon custom, throughout the years of the pandemic, when it was not attainable to carry events in particular person, the group organized a completely different challenge, the place youngsters acquired presents and performed actions with an academic bias and household participation. .

In 2020, Atlas performed the “Mission Atlas” challenge, the place youngsters acquired kits with backpacks and faculty provides along with a drawing competitors with the theme “I need a future for the world.” In 2021, the “Fantastic Stove Factory” challenge was carried out, the place every thing was personalized in response to the Fantastic Chocolate Factory, bringing nostalgia to adults as properly.

“The kids who acquired the gold coupons got here to see the manufacturing facility, we made espresso for them and they had been capable of see their mother and father at work. We additionally did a workshop on assembling toy stoves”, he explains.


The in-person Children’s Day party will resume in 2022 and not like earlier years the place just one theme was chosen, Atlas considered innovation to work with sustainable themes past Children’s Day.

“Something that allowed us to work on points associated to the corporate, as a result of our purpose is to contain households, to indicate youngsters and members of the family what Atlas is, so this 12 months we’ve work associated to social, environmental and sustainable points”, says Daniela.

Analysts famous that the preliminary proposal took as its theme “the longer term is now”, to deal with the concept that at this time’s youngsters can change into the acutely aware and accountable adults of tomorrow.

To implement the challenge, the primary level of change indicated by Daniela is to suggest workshops that supply potentialities to create, play, socialize, educate and protect. To this finish, workshops on portray, drawing, storytelling and video games can be accessible throughout the party. Approximately 1,000 youngsters, Atlas workers and Petrikowski Stove youngsters will have the ability to take part.

Fire League

To convey a visible id for the challenge, Atlas Eletrodomesticos got here up with one thing new for this 12 months: a league of superheroes, with instructional abilities, associated to the SDGs and not “superpowers”, however attitudes that everybody can have. , “It’s extra about a acutely aware angle.”

The group of superheroes can be referred to as the League of Fire and can have a flame as its image. “The identify represents the flame of Atlas and Foges Petrikovsky, it signifies our image (flame), a component of the earth. It can be accompanied by the slogan “Changing Attitudes”, with fireplace as a component of transformation”, he defined.

The creation of the 11 characters of the Fire League was carried out by 64 younger apprentices along with the corporate’s individuals administration group, and at this early stage, they’ll solely be used for Children’s Day.

“The first materials we created was just like the illustration of superheroes and the contextualization of the SDGs. The first e-book contextualizes the goals and presents the characters with their traits”, he highlights.

Teaching in a playful method in order that youngsters have good habits and care about sustainability is likely one of the major goals of the story and may even be externalized as a type of social-learning sooner or later.

“We are considering of a number of achievements within the coming 12 months in order that we are able to take a socio-educational proposition centered on sustainability, for the youngsters of the staff, for the staff and additionally externally. And in a playful, dynamic, inventive method, we are able to educate, elevate consciousness and contribute to sustainable improvement tasks proposed by the United Nations worldwide”, he says.


Every 12 months, youngsters of Atlas workers obtain presents on Children’s Day and, for this 12 months, they’ll obtain a backyard package, the place the kid can plant and care for a small tree, bringing a sustainable strategy to the current.

The group additionally purchased coloring books from a challenge aimed on the inclusion of kids with disabilities, “so the drawings point out that they had been offered by the Pequeno Principe Hospital in Curitiba, all the worth invested on this reward being reversed within the work with youngsters from the hospital”

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