Adults and children share old traditions

The World Cup in Qatar will solely start in November, when 32 groups will compete for probably the most coveted title on the planet. Just two months earlier than the ball rolls, one other craze seems each 4 years: cup stickers. Since August, 1000’s of collectors have been visiting stalls and factors of sale and buying and selling within the area to finish the album.

It is just not unusual to see children and adults with idols in hand round the details of Lajedo. Apart from factors of sale, espresso retailers, social golf equipment, faculties and soccer faculties have additionally joined the album fever. The whole assortment requires 670 stickers and calculations present that the typical value to maintain all of the stickers is over R$3 thousand.

For the proprietor of Banca Central, within the heart of Lajedo, Lea Bohrer da Rocha, demand for albums in 2022 is far increased than in 2018, the 12 months of the final World Cup. “It’s been 4 years of ready, nevertheless it feels prefer it’s been longer this time, given lots to those that are making the album”, he says.

Demand is so excessive that the album’s distributor, Panini, is unable to fulfill the demand. As a consequence, gross sales factors within the area lack albums and collectible figurines. “When we take it, it runs out quickly. There have been days this week when there have been no statues in Lajedo”, remembers Leah.

The variety of collectors additionally attracts consideration. According to vendor sources, greater than 500 folks handed by the stall final Thursday on the lookout for the album. “And I’m not even speaking about statues”, he thinks. He additionally remembers that some shoppers take months to finish the e book, whereas others are already on their second or third album. “We have a shopper who has already finished it twice, one other who got here right here and purchased R$ 4 thousand stickers directly. It’s loopy.”

Same nation after 28 years

One of the collectors who can already boast of getting 670 stickers caught collectively is the journalist Diogo Botti, who accomplished the album together with his son Mathias. After a lot looking, he discovered the final card he had left: Saudi Arabian participant Sami Al-Najei.

Coincidentally, the Arab nation is identical nation the place he pasted the final sticker within the 1994 World Cup album. “I nonetheless keep in mind, that point the Arab group was on the middle web page and every sticker had an image of two gamers. I do not keep in mind the precise variety of the sticker, however the one who obtained it for me was a fantastic good friend, who knew I wanted it and ran to my home to ship it to me.”

For the seasoned collector, the important thing to finishing the album is to deal with trade. “Having a quantity of repetitions that permits you to full the swap. This time I joined a WhatsApp group and went to the place the place the trade occurred, in a single Saturday I obtained 160 stickers”, he remembers.

For Batti, what makes the album a hit each 4 years is the illustration of the World Cup, alongside elevated industrial enchantment with the benefit of following European soccer lately.

“It’s simple to fulfill athletes at this time, so children see their idols in albums. They need Messi, Cristiano Ronaldo, Lewandowski… My eldest son, who helped me with the mission to fill within the statistics, due to this bombardment of knowledge knew many of the athletes’ names and even the group they play for”, feedback .

Journalist Diogo Botti, a collector from the 1994 version, accomplished the album together with his son Mathias. Credit: Personal Archives

Exchange between coaching

A lot of children with the album tailored to highschool and soccer faculty. This is the case of Diasfoot, by Professor Felipe Dias, who opens a second for the trade of stickers all through the coaching session. “Most of the boys have the album, together with I purchased it to gather with my son, so the trade is all about coaching in the mean time”, he says.

According to him, trade children study to speak and negotiate. “Quite a lot of guys have already finished it. It’s nice to see, reminding one another, encouraging one another, serving to one another discover, and that is how everybody wins.”

Sellers go to Santa Cruz do Sul to get the statue immediately from the distributor. Credit: Caetano Pretto

Swapping idols

The demand for idols created by entrepreneurs from different niches additionally returns to the highlight for Copa Albums. This is the case on the Duckbill Cafeteria, which exchanges playing cards this Saturday afternoon.

“The concept got here with my brother and companion, who’s a collector of albums and recognized the necessity to have an trade level in Lajedo. In this fashion, we provide collectors a spot to trade and in consequence we improve the site visitors of the shop”, says proprietor Augusto Wallauer.

After holding the primary occasion on August 27, the shop can have one other second this Saturday afternoon. “Several folks have already contacted us to see if there will likely be a later date, so our expectations are excellent.”

Diasfoot college students trade stickers in the midst of coaching. Credit: Personal Archives

uncommon statistics

The large information this time is the uncommon idols. Called Legends, they’re accessible in burgundy, bronze, silver and gold variations, the latter being the best diploma of rarity. Since the album’s launch, stickers have been bought on-line. The gold Neymar, for instance, bought for R$9,000.

20 gamers have 80 stickers: Almoez Ali (Qatar); Alphonso Davies (Canada); Christian Eriksen (Denmark); Cristiano Ronaldo (Portugal); Dusan Vlahovic (Serbia); Gavi (Spain); Giovanni Reyna (USA); Guillermo Ochoa (Mexico); Heung-Min Son (South Korea); Jude Bellingham (England); Kevin De Bruyne (Belgium); Kylian Mbappe (France); Lionel Messi (Argentina); Luis Suarez (Uruguay); Luka Modric (Croatia); Neymar Jr. (Brazil); Raphael Varane (France); Robert Lewandowski (Poland); Ryan Gravenburch (Netherlands); Sadio Mane (Senegal).

The large information this 12 months are uncommon statues in gold, burgundy, bronze and silver editions.


Regular album: BRL 12.00

Hardcover album: BRL 44.90

Pack of 5 collectible figurines: R$ 4.00

Evolution of bundle pricing

2006 World Cup: BRL 0.50

2010 World Cup: BRL 0.75

2014 World Cup: BRL 1

2018 World Cup: BRL 2

2022 World Cup: BRL 4

How a lot does it value to finish?

The minimal quantity to finish the album is R$ 536 To shut the account, the collector won’t be able to get any recurring stickers which is taken into account unimaginable. In all, 134 packs are wanted to get 670 stickers.

According to Nonato Costa, Gilcione, a mathematician on the Federal University of Minas Gerais, filling the album with out repeated purchases is equal to profitable 38 instances in a row at Mega-Sena with a single guess. According to calculations, the estimated quantity spent to finish the album is, on common, R$3,176

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